Year after year and as F1 China Can Say No!
25 May 2009
Chinese F1 Grand Prix has been held for six years, next year, in October 2002 marked the 2004 owner rushes in 2010 the first things “unequal” agreement is about to expire, whereas the F1 to use every opening to one time afresh come to out to China the olive agency in good belief, I wish Shanghai will extend to under a agreement marked, but the future taking into account the critical financial position and the rank of events in China, China should be to have the bravery to state no to F1.
All earnings acquired proceed FOM
With the withdrawal from Sinopec, Shanghai F1 this year has been to free-spoken in the past the CCTV in the past the naming rights traded to Shanghai Automotive, Shanghai Television Bridgestone traded the naming rights, simply to receive into the advertising earnings, close to on the point in time “bare Ben. ” Although from the sponsor and the fiscal calamity, but also from the other hand demonstrated that motor recreational activities sponsorship in China is not cost-effective at all, goods effected is far smaller diagram than the input.
China is racing to be the development of the region, and its mass base was relatively weak. FOM of “unequal treaties” is even worse, the global broadcast revenues, 10 teams of which 47 percent share, while the remaining 53% of total income by FOM capsule, the sub-circuit units less than a penny. As for all races the right to issue money to pay the bid (subject to each Sponsor ~ 8,000,000 ranging from 40 million U.S. dollars), the track, such as advertising revenue, and even sub-teams are not, go to FOM. (Note: FOM for the F1 management company)
China is completely F1 emboldened to state “no”
In fact, the importance to the Chinese market and the attractiveness of the game entirely with the strength of FOM. Canada has announced that from 2009 onwards, no longer hold F1 race, the French stations are also excluded, even Germany is also at stake. If we lose the Chinese market, F1 or even take a long time to recover.
In supplement, in 2009, China deposed the United States is probable to become the world’s utmost auto market, is the world’s simply car, “Noah’s Ark.” Such great probable, F1 can not be ignored. This tangible basis, China is fully F1 emboldened to say “no.” FOM can loudly shouted: “show their sincerity, let us participate in earnings sharing.
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