Dell smartphone to the Board: a dicey game
25 Apr 2009
As early as two years ago, the industry rumors Dell want to enter the smart phone market. In particular, Dell PDA exit the market, the Dell also accelerated into the smart phone market, job preparation.
Recently, Dell CEO Michael Dell said the financial gathering will be included in the brainy portable handset market. March 26, Sina Technology him in an exclusive interview that Dell’s wares line will be broadened to brainy handsets, “Now we moved into many of high-profile new environs, for instance storage, services, etc., we have moved into a 3-6 city. can observe that the wares line is in addition affluent and has a tiny video screen of portable Internet inventions and even brainy handsets have. ”
The scribe accepts as factual that wading Dell smartphone market, either of two ways: First, start all over afresh, self-development. Investment in this way, the cycle extent, slow outcomes on the new Board are harshly disadvantaged. Are two chickens lay for demonstration scrounge, through the acquisition of intelligent telephone manufacturers are now exactly market, which Dell are likely the most expected way of selection.
It has been revealed that Dell for the acquisition of smart phone manufacturers which also had to plan, and is by surface. Palm, it is best to buy Dell. At present, Palm troubled, much-needed investment. And the acquisition of Palm, Dell to enter smartphone greatly accelerate the speed on. Well-known Silicon Valley IT consultant (Sramana Mitra) have built the acquisition of justice Dell Palm, she think, Palm cell phone not only has Pre, have a great smart phone operating system. Palm market value of only 800 million U.S. dollars, in terms of the Dell is not a large sum of money.
Of course, Dell to enter smartphone market, not the bag, there is no risk. In fact, the current strong market, many smartphones, the new Board to the Department are not born again in order to find their own position, there is considerable difficulty. Apple iPhone is king in this market, Wang, in terms of brand awareness, market share and technical services, Apple’s rivals are stronger than others. Google, with Android system, are also developing their own smart phones, power can not be. In addition, Nokia’s Symbian platform portability advantages, market share increase steadily; Microsoft through the Windows Mobile system, was the strength of confrontation with the Palm.
In short, the intelligent wireless telephone market-by-day affray will be fierce adversaries will be less and less. After a sequence of power, will finally endure, and only those who are large-scale and powerful rivals. Therefore, in this case, Dell for the development of multi-business, wading Smart wireless telephone market, no question endeavouring, face tremendous obstacles. Kaufman Brothers (Kaufman Bros) study believe Dell has a prototype of its intelligent telephones to the AT & T and Sprint Nextel to check, but address the other goods do not have too much discovery, so not interested.
To sum up, regardless of the manner in which Dell to enter smartphone market, I think the prospects are not good, and the situation is grim. Dell can at a white-hot competition for survival, one stroke out of a road ,be time to verify.
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