Tencent Technology Beijing examination communication on April 6, Wireless (NASDAQ: CNTF) Di Miao and portable communications technical knowledge (Shanghai) Co., Ltd. today advertised a strategic business, the two boundaries will combined deduce a high-authorized portable customer yield, and then to Barbie (TM) brand label in the Chinese market.
Barbie is the world’s most admired games, Barbie (TM) brand label has in addition become a admired best-selling brand label worldwide. Wireless and Mobile Di Miao, today advertised a strategic business, the two boundaries plan to get a advance of Barbie (TM) brand label the possibility to commemorate the 50th commemoration of the Barbie brand label to launch the first high-end portable handset, this wares is the objective of buyer latest approach female someone client De.
Wireless DONG De-fu, person in accuse and CEO, said: “in rank to move into the high-end portable handset market, we plan to deduce a 1 million or atop market charge at the high-end portable phone. Although some of the prevailing serious monetary circumstances, but a luxury in China market will carry on to deduce and perfect. Chinese clients a type of luxury wares to present a tough wish for to recognise and are very valued luxury brands. Internationally renowned Barbie will congratulate 50 year commemoration in 2009, consequently started the first portable handset is the best possibility for Barbie. This Barbie will climax the portable handset profile the characteristics of a dignified and exquisite, built-in a type of superior technical knowledge, the principle objective is the female someone client customers. ”
Di Miao Peng Hua, president of Mobile, said: “We are the official authorized Mattel side, we are pleased with the joint development of Wireless Mobile Barbie brand. This stylish mobile phone to meet the technology needs of female consumers, the project logo China’s mobile phone market will enter a new time. We believe that the Barbie brand success is bound to cell phone, because it set ahead of the technology, innovative design and strong brand value package. Barbie brand will be the 50th anniversary of Memory of time to become really popular symbol of the global market was once again recognized. The new high-end mobile phone will be located at No. 550 Huaihai Road, Shanghai Barbie Flagship Store release. With the support of Wireless, we believe that this project must The two sides will cooperate to create a bright future. ”
Barbie emblem is actually in the wireless telephone R & D, and is anticipated to close in the third quarter of 2009, an authorized release.
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